Import Wholesale & Distribution


Formula is based in New Zealand. Originally established in the mid-1980s, we are an import wholesale
distribution business primarily focused on products for the automotive and consumer electronics markets.

We proudly represent many international brand owners in New Zealand. In addition, we created the
“Formula” brand for our OEM product range, and the unique ColorPak aerosol system for convenient
point-of-sale can filling throughout New Zealand and Australia.

Formula constantly seeks out new products with the latest technological advances from the European,
Asian and US markets to complement our existing product suite.

With a dealer network across New Zealand, sales representation throughout the country, and an
Auckland based service and repair centre, we look forward to providing ongoing excellence in service
delivery to our many valued suppliers and customers.